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Advantages of Motorsports Marketing Motorsports marketing has many advantages over traditional marketing and advertising methods. Infuse these in your racing program proposal and conversations with potential sponsors using the same intensity you race with, and you should have fantastic results in acquiring sponsorship. Here we go! · It's one of the most cost-effective forms of advertising, marketing and promotion out there. · The exposure that can be provided by media coverage of a motorsports event can have ten times the value of the cost of traditional advertising. · Racing attracts more sponsorship dollars than any other sport · No other sport provides as many different ways to promote a sponsor's affiliation with a race team · Unmatched excitement generation in delivering the advertising message for maximum impact on a sponsor's potential customers. · Race fans exhibit one of the highest levels of brand loyalty. · A small business can develop a Fortune 500 image through sponsorship of a local race team. · Businesses can use the racing sponsorship for exciting and rewarding employee programs, entertaining clients and networking with other companies. Branding and Creating Loyalty Part of the whole motorsports marketing and sponsorship equation is helping a business build its branding. Want to know what branding is - just look at the AFLAC duck or McDonalds "golden arches". Repeated exposure to a unique "brand" can create a strong memory association in the mind of the customer. With enough of this "brainwashing" repetition, a customer is molded to select the brand that is most familiar over any other, many times without even consciously thinking about it. |